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General News Ministry unaware of New7Wonder campaign
General News Ministry unaware of New7Wonder campaign
| Ministry unaware of New7Wonder campaign |
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| Written by Clemencia Jacobs | |||
| Friday, 13 March 2009 08:39 | |||
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Contradictory to a statement by the New7Wonder Foundation that it informed the Ministry of Environment and Tourism, as well as the Namibia Tourism Board (NTB), about the move to eliminate Sossusvlei and the Kalahari Desert from the second phase of the official New7Wonders of Nature competition, the ministry has professed its ignorance to the developments. “I did not receive a letter from them. I asked the management of the ministry and it seems somehow we have not been informed about this initiative or competition,” said the Director of Tourism within the Ministry, Sem Shikongo. Shikongo said that the Ministry would however regard such an initiative worthwhile and will support it. According to the New7Wonders Foundation, the Kalahari Desert is ranked in third place, while the Sossusvlei is in the 16th position in the Landscapes and Ice formations category. Tia Viering, Head of Communications for New7Wonders, said it is important for the fast paced and powerful global campaign that each nominee has an Official Supporting Committee to communicate and work with the organisation. “Only thus can a country take advantage of the great opportunity offered by this worldwide platform – bests results are achieved when New7Wonders can work closely with a local representative for each natural site. We hope to soon welcome the Kalahari Desert and Sossusvlei as Official Supported Nominees in this extraordinary campaign,” she said. The New7Wonders campaign claims that winners and participants of the competition recorded an increase of tourism of up to 70%. “Without knowing much about the initiative, I will say that it could be and important undertaking and can create additional awareness and marketing power to the two sites for the tourism industry,” said Shikongo. Bernard Weber, a filmmaker, author and adventurer, established the New7Wonder Foundation in 2001. The Foundation said 50% of its net revenue is used to fund monument documentation and conservation efforts throughout the world.
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