- General News
- Friday, 11 May 2012 09:36
- Published Date
- Hilma Hashange
- Hits: 3054
Namibia Breweries (NBL) this week introduced a new sparkling soft drink called VIGO. It is a non-alcoholic drink made from malt and comes in two very African exotic flavours, namely Marula and Wild Orange/Eguni.
Speaking at the launch, NBL’s marketing innovations manager, Barbara Erdt said that the soft drink is 100% Namibian and made from malt, which is already well-known in the beer world.
“Malt is used in NBL’s beers as malted barley, but can also be produced out of other cereal grains by first germinating and afterwards malting them. Malt is known for its health benefits such as providing some essential nutrients for the body, therefore using malt in combination with naturally based fruity flavours is the perfect unique and distinctive sparkling soft drink, something trully different,” Erdt emphasised.
According to NBL, the soft drink was produced when it became apparent that consumers of both non-alcoholic and alcoholic drinks need a premium classy alternative to the current non-alcoholic offerings currently in the market.
The two flavours, Marula and Wild Orange (commonly known as Eguni), were chosen by Namibian consumers during a research drive throughout the country.
“VIGO is a clear, light golden sparkling liquid that pours smoothly out of a stylish unique embossed green bottle, ready to be enjoyed at any moment. It is the right choice when Namibians want a modern, natural, premium non-alcoholic soft drink,” Erdt re inforced.
Rosemarry Sippiki, NBL’s national marketing manager, said that the launching of VIGO was brought about by the dismantling of current realities and to avoid doing business in the same manner and keeping abreast with changing demands and trends. “It is with this in mind that we are today witnessing the birth of one of NBL’s newest innovative ideas that really brought the dismantling of current realities and brought to life a product that we are about to witness now,” Shippiki said.
The name VIGO was chosen among several other names and according to Erdt, it simply implies invigorating the body. Known for only producing alcoholic drinks, NBL said that the new soft drink will not produce any side effects because it is produced without any preservatives.
The soft drinks come in 330ml six pack bottles and target 25-35 year olds. The new soft drinks are currently available in selected supermarkets and restaurants in Windhoek, Walvis Bay, Oshakati, Swakopmund and Oshikango. The beverage sells for N$8.50.
- Articles In This Category
- Khomas Council signs performance agreement (1207 hits)General NewsThe Khomas Regional Council, one of the leading councils in the country entered a new phase when its staff recently signed the first-ever performance...City eases pensioners’ worries (661 hits)General NewsThe City of Windhoek is allocating N$20 million to bad debts incurred by pensioners and welfare/disability persons, the municipality announced this...President reassures Madagascans (627 hits)General NewsForeign Affairs Minister Honourable Netumbo Nandi Ndeitwah delivered a statement on behalf of President Hifikepunye Pohamba who expressed his views...Local designers flaunt their signature style (1259 hits)General NewsFashion lovers flocked to the launch of Pambili Young Designers’ new range at the Omba Gallery which was held recently. The talented male and...Female miner sets the trend (802 hits)General News“People do not believe that women can do it because women are still considered to be weaklings and inferior to men, but I said to myself, if men...Milk producer price up (1282 hits)General NewsNamibia Diaries has announced that the milk producer price has gone up by 25 cents per litre with effect from 1 July. The producer price will further...Competition to encourage public to pay licenses (1393 hits)General NewsThe national public broadcaster, NBC has launched an innovative competition aimed at rewarding fully paid-up television license holders, this week....Business climate index hit all time high (1306 hits)General NewsThe IJG Business Climate Index hit a record high of 122.9 basis points in March on the back of renewed consumer confidence, the Institute for Public...Veterans of the South (124 hits)General NewsThe government through the Ministry of Veteran Affairs has committed itself to care for war veterans and the many destitute people who fought for...General NewsThe #Aodaman Traditional Authority in the Khorixas district had its prayers answered when Namibia Rare Earths Inc, a Canadian early-stage exploration...
- Related Articles
- Special FocusNamibia Breweries Limited (NBL) officially showcased their new battery-operated forklifts to staff members at the company recently. NBL unveiled 18...Breweries appoints new marketing manager (1717 hits)General NewsRosemary Shippiki has been appointed as Namibia Breweries (NBL)’s national marketing manager. Her appointment is effective 1 January 2012. Shippiki...Namibia Breweries declares 27c dividend (1384 hits)MarketsNamibia Breweries has declared an interim dividend of 27 cents after recording a 9% increase in earnings to 58 cents per share in the six months...Breweries takes Angola on (1451 hits)General NewsAngola is a key building-block in Namibia Breweries’ export strategy as the country is currently the third largest beer market in Africa. “There...Breweries brings joy to Oonte OVC (865 hits)Community and CultureNamibia Breweries decided to assist local youth groups this year with fundraising, using the internationally celebrated Day of the African Child as...
- Latest Articles
- Namibia Procurement Fund faces closure (24 hits)HeadlinesThe Namibia Procurement Fund faces closure should the Namibia Financial Institutions Supervisory Authority (Namfisa) not change its stance with...Revival for Whk city centre (28 hits)HeadlinesThe City of Windhoek has ambitious plans to revive the central business district of Windhoek to turn it into a vibrant hub, especially after hours...Weather 30 January 2015 (15 hits)WeatherWhat Happened The Inter-Tropical Convergence Zone is gradually developing to the western quadrant of the southern African subcontinent. Since the...HeadlinesThe premiere of the film Katutura was held on Thursday evening at Mareua Mall Ster Kenikor and guests came dressed Hollywood style. These boys did...Editors DeskWhat is it in the human psyche, when it is confronted by a problematic situation, to create a narrative to interpret that situation, and then to turn...