- General News
- Friday, 11 May 2012 09:36
- Published Date
- Hilma Hashange
- Hits: 3429
Namibia Breweries (NBL) this week introduced a new sparkling soft drink called VIGO. It is a non-alcoholic drink made from malt and comes in two very African exotic flavours, namely Marula and Wild Orange/Eguni.
Speaking at the launch, NBL’s marketing innovations manager, Barbara Erdt said that the soft drink is 100% Namibian and made from malt, which is already well-known in the beer world.
“Malt is used in NBL’s beers as malted barley, but can also be produced out of other cereal grains by first germinating and afterwards malting them. Malt is known for its health benefits such as providing some essential nutrients for the body, therefore using malt in combination with naturally based fruity flavours is the perfect unique and distinctive sparkling soft drink, something trully different,” Erdt emphasised.
According to NBL, the soft drink was produced when it became apparent that consumers of both non-alcoholic and alcoholic drinks need a premium classy alternative to the current non-alcoholic offerings currently in the market.
The two flavours, Marula and Wild Orange (commonly known as Eguni), were chosen by Namibian consumers during a research drive throughout the country.
“VIGO is a clear, light golden sparkling liquid that pours smoothly out of a stylish unique embossed green bottle, ready to be enjoyed at any moment. It is the right choice when Namibians want a modern, natural, premium non-alcoholic soft drink,” Erdt re inforced.
Rosemarry Sippiki, NBL’s national marketing manager, said that the launching of VIGO was brought about by the dismantling of current realities and to avoid doing business in the same manner and keeping abreast with changing demands and trends. “It is with this in mind that we are today witnessing the birth of one of NBL’s newest innovative ideas that really brought the dismantling of current realities and brought to life a product that we are about to witness now,” Shippiki said.
The name VIGO was chosen among several other names and according to Erdt, it simply implies invigorating the body. Known for only producing alcoholic drinks, NBL said that the new soft drink will not produce any side effects because it is produced without any preservatives.
The soft drinks come in 330ml six pack bottles and target 25-35 year olds. The new soft drinks are currently available in selected supermarkets and restaurants in Windhoek, Walvis Bay, Oshakati, Swakopmund and Oshikango. The beverage sells for N$8.50.
- Articles In This Category
- Biggest Tech show set for November (647 hits)General NewsYourTechLive is a new full-value-chain event set to take place in South Africa in November 2014. The first of its kind on the African continent, the...“Growth at Home” adopted (768 hits)General NewsIn its efforts to boost value addition to the country’s natural resources, the government has adopted the “Growth at Home” approach that will...Best manufacturers (169 hits)General NewsThe Namibian Manufacturers Association (NMA) had the pleasure of hosting their second Manufacturer of the Year Awards last month after preliminary...Initiative to empower Namibians (774 hits)General NewsA financial literacy initiative centred in the northern region of Namibia is aimed at educating the public on matters regarding spending behaviour...Namport Erongo Business and Tourism Expo (969 hits)General NewsAt least 15,000 people are expected to turn up at this year’s Namport Erongo Business and Tourism Expo currently running in Walvis Bay. The show...General NewsThe #Aodaman Traditional Authority in the Khorixas district had its prayers answered when Namibia Rare Earths Inc, a Canadian early-stage exploration...Upgrade facilities to ensure safety and quality (1037 hits)General NewsFishing companies should continuously invest in the upgrading of their processing facilities and vessels so as to achieve and ensure the safety of...General NewsEnterprise resource planning (ERP) projects are notoriously complex to implement successfully. But companies that start out with realistic...Netman in Otjinene (794 hits)General NewsIn an effort to take ICT development to rural areas, MTC last week commissioned its first Netman Centre in the remote settlement of Otjinene in the...Public responds positively to motor show (856 hits)General NewsThe sixth annual Bank Windhoek and Republikein Motor Show, which was launched on 22 May, is currently receiving a positive response from members of...
- Related Articles
- Special FocusNamibia Breweries Limited (NBL) officially showcased their new battery-operated forklifts to staff members at the company recently. NBL unveiled 18...Breweries appoints new marketing manager (1954 hits)General NewsRosemary Shippiki has been appointed as Namibia Breweries (NBL)’s national marketing manager. Her appointment is effective 1 January 2012. Shippiki...Namibia Breweries declares 27c dividend (1555 hits)MarketsNamibia Breweries has declared an interim dividend of 27 cents after recording a 9% increase in earnings to 58 cents per share in the six months...Breweries takes Angola on (1646 hits)General NewsAngola is a key building-block in Namibia Breweries’ export strategy as the country is currently the third largest beer market in Africa. “There...Breweries brings joy to Oonte OVC (936 hits)Community and CultureNamibia Breweries decided to assist local youth groups this year with fundraising, using the internationally celebrated Day of the African Child as...
- Latest Articles
- HeadlinesThe councillors of the !Xoo Traditional Authority represented the San Community at Settlement 13 in the Aminuis Corridor last week when they received...VET Levy key priority training starts (44 hits)HeadlinesThe Namibia Training Authority (NTA) has in its first year of collection amassed just over N$266 million for the Vocational Education Training (VET)...HeadlinesDespite suffering a 10% year-on-year horse mackerel quota reduction, Bidvest Namibia through its subsidiary Bidvest Fishing, revealed this week it...Editors DeskA distressing incident happened last week at the veterinary control point on the Oshikango Ondangwa road just a short distance south of Ohangwena...Weather 28 August 2015 (27 hits)WeatherWhat Happened For the duration of this week, the dominant airflow over the entire country was from north to south.