- General News
- Friday, 11 May 2012 09:36
- Published Date
- Hilma Hashange
- Hits: 2726
Namibia Breweries (NBL) this week introduced a new sparkling soft drink called VIGO. It is a non-alcoholic drink made from malt and comes in two very African exotic flavours, namely Marula and Wild Orange/Eguni.
Speaking at the launch, NBL’s marketing innovations manager, Barbara Erdt said that the soft drink is 100% Namibian and made from malt, which is already well-known in the beer world.
“Malt is used in NBL’s beers as malted barley, but can also be produced out of other cereal grains by first germinating and afterwards malting them. Malt is known for its health benefits such as providing some essential nutrients for the body, therefore using malt in combination with naturally based fruity flavours is the perfect unique and distinctive sparkling soft drink, something trully different,” Erdt emphasised.
According to NBL, the soft drink was produced when it became apparent that consumers of both non-alcoholic and alcoholic drinks need a premium classy alternative to the current non-alcoholic offerings currently in the market.
The two flavours, Marula and Wild Orange (commonly known as Eguni), were chosen by Namibian consumers during a research drive throughout the country.
“VIGO is a clear, light golden sparkling liquid that pours smoothly out of a stylish unique embossed green bottle, ready to be enjoyed at any moment. It is the right choice when Namibians want a modern, natural, premium non-alcoholic soft drink,” Erdt re inforced.
Rosemarry Sippiki, NBL’s national marketing manager, said that the launching of VIGO was brought about by the dismantling of current realities and to avoid doing business in the same manner and keeping abreast with changing demands and trends. “It is with this in mind that we are today witnessing the birth of one of NBL’s newest innovative ideas that really brought the dismantling of current realities and brought to life a product that we are about to witness now,” Shippiki said.
The name VIGO was chosen among several other names and according to Erdt, it simply implies invigorating the body. Known for only producing alcoholic drinks, NBL said that the new soft drink will not produce any side effects because it is produced without any preservatives.
The soft drinks come in 330ml six pack bottles and target 25-35 year olds. The new soft drinks are currently available in selected supermarkets and restaurants in Windhoek, Walvis Bay, Oshakati, Swakopmund and Oshikango. The beverage sells for N$8.50.
- Articles In This Category
- General NewsBulk service infrastructure development of the first phase of the Trustco Industrial Park is at an advanced stage and is expected to be completed...MTC’s Ekandjo gets HR Leadership Award (708 hits)General NewsThe World Human Resource Development (HRD) Congress awarded Tim Ekandjo, Chief Human Capital & Corporate Affairs Officer at MTC and Founder and...Survey findings to enhance policy making (1058 hits)General NewsThe unemployment rate will decline as more companies increase their workforce during 2012, the Namibian Business and Investment Climate (NamBic)...Rössing and MUN agrees (845 hits)General NewsRossing, its employees, and the Mineworkers Union of Namibia (MUN) Rossing Branch have concluded negotiations for salary increases for 2013 and...New Director for logistics centre (509 hits)General NewsThe Namibian German Centre for Logistics (NGCL) has appointed a new Director for the organisation. Neville Mbai has worked for the logistics centre...Bereaved fiancé promotes road safety (813 hits)General NewsAfter losing his fiancee in a tragic road accident in the Sesriem area almost two years ago, Moroccan businessman and founder of the Mayte Hernandez...General NewsDuke Corporate Education (Duke CE) Africa has launched a programme aimed at up-scaling the skills of women in Namibia in regard to corporate...Which cable is which? Call Brady (497 hits)General NewsWindhoek: The Brady range of identification solutions for cable and wire was launched during a series of demonstrations over two days in Windhoek....Air Namibia launches new routes (1119 hits)General NewsAir Namibia launched three new routes to Harare, Ondjiva and Gaborone late last week. The three new additional routes will add significant capacity...Brewing big ideas at a local level (511 hits)General NewsLocal ideas are worth spreading as evidenced by the work of TEDx Windhoek, and organisation that will in March host the inaugural local TEDx event...
- Related Articles
- Special FocusNamibia Breweries Limited (NBL) officially showcased their new battery-operated forklifts to staff members at the company recently. NBL unveiled 18...Breweries appoints new marketing manager (1527 hits)General NewsRosemary Shippiki has been appointed as Namibia Breweries (NBL)’s national marketing manager. Her appointment is effective 1 January 2012. Shippiki...Namibia Breweries declares 27c dividend (1251 hits)MarketsNamibia Breweries has declared an interim dividend of 27 cents after recording a 9% increase in earnings to 58 cents per share in the six months...Breweries takes Angola on (1318 hits)General NewsAngola is a key building-block in Namibia Breweries’ export strategy as the country is currently the third largest beer market in Africa. “There...Breweries brings joy to Oonte OVC (818 hits)Community and CultureNamibia Breweries decided to assist local youth groups this year with fundraising, using the internationally celebrated Day of the African Child as...
- Latest Articles
- Only very special employees stay 40 years (208 hits)HeadlinesDamian Munyala has just established a new record. This week his employer, Kraatz in Walvis Bay honoured him for a 40-year career that started with...Sea territory claim stuck in process (228 hits)HeadlinesMore than five years after submitting a claim to extend Namibia's sea territory beyond the 200 nautical mile Exclusive Economic Zone, the Surveyor...HeadlinesN$60,5 million in levies have been collected by the Namibia Training Authority (NTA) for its Vocational Education Training levy since inception in...Editors DeskIt is with considerable trepidation that I go into the last week of August. Beginning September, Americans get back from their summer vacation, and...22 August 2014 (141 hits)WeatherWhat Happened? By Wednesday afternoon the outer fringe of the South Atlantic high pressure cell made landfall between Luderitz and Sandwich...