- General News
- Friday, 11 May 2012 09:36
- Published Date
- Hilma Hashange
- Hits: 3249
Namibia Breweries (NBL) this week introduced a new sparkling soft drink called VIGO. It is a non-alcoholic drink made from malt and comes in two very African exotic flavours, namely Marula and Wild Orange/Eguni.
Speaking at the launch, NBL’s marketing innovations manager, Barbara Erdt said that the soft drink is 100% Namibian and made from malt, which is already well-known in the beer world.
“Malt is used in NBL’s beers as malted barley, but can also be produced out of other cereal grains by first germinating and afterwards malting them. Malt is known for its health benefits such as providing some essential nutrients for the body, therefore using malt in combination with naturally based fruity flavours is the perfect unique and distinctive sparkling soft drink, something trully different,” Erdt emphasised.
According to NBL, the soft drink was produced when it became apparent that consumers of both non-alcoholic and alcoholic drinks need a premium classy alternative to the current non-alcoholic offerings currently in the market.
The two flavours, Marula and Wild Orange (commonly known as Eguni), were chosen by Namibian consumers during a research drive throughout the country.
“VIGO is a clear, light golden sparkling liquid that pours smoothly out of a stylish unique embossed green bottle, ready to be enjoyed at any moment. It is the right choice when Namibians want a modern, natural, premium non-alcoholic soft drink,” Erdt re inforced.
Rosemarry Sippiki, NBL’s national marketing manager, said that the launching of VIGO was brought about by the dismantling of current realities and to avoid doing business in the same manner and keeping abreast with changing demands and trends. “It is with this in mind that we are today witnessing the birth of one of NBL’s newest innovative ideas that really brought the dismantling of current realities and brought to life a product that we are about to witness now,” Shippiki said.
The name VIGO was chosen among several other names and according to Erdt, it simply implies invigorating the body. Known for only producing alcoholic drinks, NBL said that the new soft drink will not produce any side effects because it is produced without any preservatives.
The soft drinks come in 330ml six pack bottles and target 25-35 year olds. The new soft drinks are currently available in selected supermarkets and restaurants in Windhoek, Walvis Bay, Oshakati, Swakopmund and Oshikango. The beverage sells for N$8.50.
- Articles In This Category
- Voters choose coloured slices (847 hits)General NewsTeam Namibia this week announced the results of its logo voting competition conducted over the first two weeks of October. The logo vouched as most...IPM convention in September (1076 hits)General NewsThe 2nd annual Institute of People Management of Namibia (IPM) Convention will take place from 24 to 26 September, IPM president, Tim Ekandjo...Youth policy to receive grass root input (1053 hits)General NewsThe Representative Council of the National Youth Council will host the National Youth Policy Seminar from 27-29 July in Tsumeb, with the hope to...Best Company to Work for survey launched (598 hits)General NewsDeloitte has launched its Best Company to work for survey 2013. The survey aims to identify and celebrate the best companies to work for across...Consumer technology likely to grow this year (1061 hits)General NewsThe overall global demand for consumer technology is likely to grow this year. This is according to the Telecommunications, Media and Technology 2012...Sewage water is good for you (1031 hits)General NewsThe City of Windhoek will next year become the first African city to host the bi-annual international conference on water reclamation and reuse as...Microsoft white spaces demo goes live (290 hits)General NewsThe MyDigitalBridge Foundation in partnership with Microsoft and Adaptrum, with support from the Millennium Challenge Corporation (MCC) and...General NewsThe European Centre for Development Policy Management (ECDPM) honoured Professor Peter Katjavivi, member of Parliament, with an award for his service...Etosha Fishing excels in quality (114 hits)General NewsEtosha Fishing went from strength to strength when earlier this month, the company received two awards at the SADC Annual Quality Awards hosted in...MTC scoops quality award (183 hits)General NewsMTC this week scooped an international quality award, presented in recognition of its efforts to enhance the quality and excellence of its...
- Related Articles
- Special FocusNamibia Breweries Limited (NBL) officially showcased their new battery-operated forklifts to staff members at the company recently. NBL unveiled 18...Breweries appoints new marketing manager (1837 hits)General NewsRosemary Shippiki has been appointed as Namibia Breweries (NBL)’s national marketing manager. Her appointment is effective 1 January 2012. Shippiki...Namibia Breweries declares 27c dividend (1462 hits)MarketsNamibia Breweries has declared an interim dividend of 27 cents after recording a 9% increase in earnings to 58 cents per share in the six months...Breweries takes Angola on (1544 hits)General NewsAngola is a key building-block in Namibia Breweries’ export strategy as the country is currently the third largest beer market in Africa. “There...Breweries brings joy to Oonte OVC (893 hits)Community and CultureNamibia Breweries decided to assist local youth groups this year with fundraising, using the internationally celebrated Day of the African Child as...
- Latest Articles
- HeadlinesThe Economist Businesswomen Projects officially launched the Namibian Businesswoman of the Year Award 2015 this week announcing that nominations are...Xaris MD hits back at allegations (23 hits)HeadlinesSince the announcement that energy company, Xaris won the tender for the construction of a 250mW power plant in the Erongo Region, Nampower and in...Editors DeskThe Chamber of Mines 2015 Mining Expo and Conference took place this week at the Safari Hotel conference centre in Windhoek. The expo attracted just...Weather 22 May 2015 (14 hits)WeatherWhat Happened The synoptic map was dominated this week by an array of high pressure cells covering the southern Indian Ocean, the ocean south of...Xaris to meet deadline (57 hits)Mining & EnergyThe Xaris power plant which is curently in the planning phase will meet its June 2016 deadline according to Xaris Managing Director Hennis Steyn who...