- General News
- Friday, 11 May 2012 09:36
- Published Date
- Hilma Hashange
- Hits: 2791
Namibia Breweries (NBL) this week introduced a new sparkling soft drink called VIGO. It is a non-alcoholic drink made from malt and comes in two very African exotic flavours, namely Marula and Wild Orange/Eguni.
Speaking at the launch, NBL’s marketing innovations manager, Barbara Erdt said that the soft drink is 100% Namibian and made from malt, which is already well-known in the beer world.
“Malt is used in NBL’s beers as malted barley, but can also be produced out of other cereal grains by first germinating and afterwards malting them. Malt is known for its health benefits such as providing some essential nutrients for the body, therefore using malt in combination with naturally based fruity flavours is the perfect unique and distinctive sparkling soft drink, something trully different,” Erdt emphasised.
According to NBL, the soft drink was produced when it became apparent that consumers of both non-alcoholic and alcoholic drinks need a premium classy alternative to the current non-alcoholic offerings currently in the market.
The two flavours, Marula and Wild Orange (commonly known as Eguni), were chosen by Namibian consumers during a research drive throughout the country.
“VIGO is a clear, light golden sparkling liquid that pours smoothly out of a stylish unique embossed green bottle, ready to be enjoyed at any moment. It is the right choice when Namibians want a modern, natural, premium non-alcoholic soft drink,” Erdt re inforced.
Rosemarry Sippiki, NBL’s national marketing manager, said that the launching of VIGO was brought about by the dismantling of current realities and to avoid doing business in the same manner and keeping abreast with changing demands and trends. “It is with this in mind that we are today witnessing the birth of one of NBL’s newest innovative ideas that really brought the dismantling of current realities and brought to life a product that we are about to witness now,” Shippiki said.
The name VIGO was chosen among several other names and according to Erdt, it simply implies invigorating the body. Known for only producing alcoholic drinks, NBL said that the new soft drink will not produce any side effects because it is produced without any preservatives.
The soft drinks come in 330ml six pack bottles and target 25-35 year olds. The new soft drinks are currently available in selected supermarkets and restaurants in Windhoek, Walvis Bay, Oshakati, Swakopmund and Oshikango. The beverage sells for N$8.50.
- Articles In This Category
- Interest in local rice balloons (765 hits)General NewsThe Ministry of Agriculture, Water and Forestry decided to embark upon the commercial production of rice after consumers showed interest in the...Cellphone makes banking on the go easy (1885 hits)General NewsWith the development of the electronic banking channels, Bank Windhoek has concentrated on ease and convenience, as the bank realised that some...NGO receives Finnish funding (1240 hits)General NewsThe Finnish embassy donated N$2.2 million to the Desert Research Foundation of Namibia for a one year project. The project which is part of the Fund...Windhoek on Bike fun day (535 hits)General NewsIgnoring for the moment the perilous threat posed by Windhoek taxis, the German Embassy last weekend organised a fun day for Katutura residents to...General NewsThe Namibian Police Force Human Resource Directorate at the Ministry of Safety and Security has embarked on a countrywide tour of all Police Regional...Caught in the debt trap (1221 hits)General NewsNamibians continue to be caught in “a debt trap” as some banks continue to add costs to money owed to them, while the original debt is already...General NewsDo not buy land from unauthorised people within the boundaries of Oshakati without consulting the town council first. This was the stern warning...Labour Force Survey gets own wheels (459 hits)General NewsPresenting Dr John Steytler of the Statistics Agency with the keys to one of six new bakkies, the new German Ambassador to Namibia, H.E. Huckmann,...KPMG on breakbulk (480 hits)General NewsCAPE-TOWN, - Michael Lalor, Ernst & Young’s Director of Strategy and Innovation-Africa Business Center, will outline sub-Saharan Africa’s...Hangana tackles adult education (104 hits)General NewsIn a bid to upgrade employees in basic literacy skills, Hangana Seafood announced that numerous staff members of theirs make use of the adult basic...
- Related Articles
- Special FocusNamibia Breweries Limited (NBL) officially showcased their new battery-operated forklifts to staff members at the company recently. NBL unveiled 18...Breweries appoints new marketing manager (1568 hits)General NewsRosemary Shippiki has been appointed as Namibia Breweries (NBL)’s national marketing manager. Her appointment is effective 1 January 2012. Shippiki...Namibia Breweries declares 27c dividend (1289 hits)MarketsNamibia Breweries has declared an interim dividend of 27 cents after recording a 9% increase in earnings to 58 cents per share in the six months...Breweries takes Angola on (1349 hits)General NewsAngola is a key building-block in Namibia Breweries’ export strategy as the country is currently the third largest beer market in Africa. “There...Breweries brings joy to Oonte OVC (830 hits)Community and CultureNamibia Breweries decided to assist local youth groups this year with fundraising, using the internationally celebrated Day of the African Child as...
- Latest Articles
- Youth Council guarantees seed capital (41 hits)General NewsA new avenue of financing has become available for young entrepreneurs in need of seed and working capital. Bank Windhoek announced earlier this...Jaguar, the marque for Permanent Secretaries (214 hits)HeadlinesA woman does not need to stay a secretary for her whole career, but a Permanent Secretary is a horse of a very refined breed. The new Jaguar XF as an...Windhoek Show celebrates 60 (209 hits)HeadlinesThis year the Windhoek Industrial and Agricultural show will hit the 60 year mark since inception and according to Harald Schmidt, Executive Vice...Oranje corridor revitalised (197 hits)HeadlinesAus-Luderitz railway link nearing completion Construction of the much anticipated Aus-Luderitz railway line is expected to be concluded by the end...Editors DeskIt comes as a shock to learn that 40% of all new-borns are unintended. This comes from a study by the Guttmacher Institute covered in more detail in...