- General News
- Published Date
- Hilma Hashange
- Hits: 1302
Namibia Breweries (NBL) this week introduced a new sparkling soft drink called VIGO. It is a non-alcoholic drink made from malt and comes in two very African exotic flavours, namely Marula and Wild Orange/Eguni.
Speaking at the launch, NBL’s marketing innovations manager, Barbara Erdt said that the soft drink is 100% Namibian and made from malt, which is already well-known in the beer world.
“Malt is used in NBL’s beers as malted barley, but can also be produced out of other cereal grains by first germinating and afterwards malting them. Malt is known for its health benefits such as providing some essential nutrients for the body, therefore using malt in combination with naturally based fruity flavours is the perfect unique and distinctive sparkling soft drink, something trully different,” Erdt emphasised.
According to NBL, the soft drink was produced when it became apparent that consumers of both non-alcoholic and alcoholic drinks need a premium classy alternative to the current non-alcoholic offerings currently in the market.
The two flavours, Marula and Wild Orange (commonly known as Eguni), were chosen by Namibian consumers during a research drive throughout the country.
“VIGO is a clear, light golden sparkling liquid that pours smoothly out of a stylish unique embossed green bottle, ready to be enjoyed at any moment. It is the right choice when Namibians want a modern, natural, premium non-alcoholic soft drink,” Erdt re inforced.
Rosemarry Sippiki, NBL’s national marketing manager, said that the launching of VIGO was brought about by the dismantling of current realities and to avoid doing business in the same manner and keeping abreast with changing demands and trends. “It is with this in mind that we are today witnessing the birth of one of NBL’s newest innovative ideas that really brought the dismantling of current realities and brought to life a product that we are about to witness now,” Shippiki said.
The name VIGO was chosen among several other names and according to Erdt, it simply implies invigorating the body. Known for only producing alcoholic drinks, NBL said that the new soft drink will not produce any side effects because it is produced without any preservatives.
The soft drinks come in 330ml six pack bottles and target 25-35 year olds. The new soft drinks are currently available in selected supermarkets and restaurants in Windhoek, Walvis Bay, Oshakati, Swakopmund and Oshikango. The beverage sells for N$8.50.
- Articles In This Category
- New Okavango road (629 hits)General NewsActing CEO of the Roads Authority, Conrad Lutombi signed a contract with Ongombe Safaris and Logistics CC for the construction of the DR 3427 road...Spar flaunts buy local (288 hits)General NewsThe Spar Group Limited, an active Team Namibia member, is the latest retailer promoting the buy-local concept. It has started an aggressive campaign...Award for Nampower partner, Aggreko (59 hits)General NewsJOHANNESBURG, - The Aggreko Shanduka cross-border power project, located at Ressano Garcia in Mozambique has been awarded Africa’s Best Fast Track...Spinning Spanish renewables (66 hits)General NewsAmbassador Santiago Martinez-Caro, Director General of Casa Africa, an instrument of public diplomacy in Spain’s foreign policy towards Africa,...Oshakati town council seeks land (730 hits)General NewsThe Oshakati Town Council aims to relocate residents and businesses from low lying areas prone to floods to higher grounds. Jackson Muma, public...Minimum wage study set for next month (1348 hits)General NewsThe Namibia Domestic Workers Union plans to commence with a study aimed at determining the basic salary for domestic workers in February, confirmed...General NewsAward winning energy efficient stove, EzyStove, an initiative by the Creative Entrepreneurs Solutions (CES) based in Ondangwa and Swedish company,...BON battling with banknote cracks (499 hits)General NewsBank of Namibia deputy governor, Ebson Uanguta said the bank has observed cracks in the diamond image on the N$10 and N$20 notes. He said that upon...General NewsThe Shack Dwellers Federation of Namibia and the Namibia Housing Action Group (NAHG) this week formalised their 15 year collaboration with the...Youth trained in social networking (581 hits)General NewsThe Namibia Business Innovation Centre, with the assistance of the RLabs Academy, has trained a number of young people to use various social...
- Related Articles
- Special FocusNamibia Breweries Limited (NBL) officially showcased their new battery-operated forklifts to staff members at the company recently. NBL unveiled 18...Breweries appoints new marketing manager (897 hits)General NewsRosemary Shippiki has been appointed as Namibia Breweries (NBL)’s national marketing manager. Her appointment is effective 1 January 2012. Shippiki...Namibia Breweries declares 27c dividend (800 hits)MarketsNamibia Breweries has declared an interim dividend of 27 cents after recording a 9% increase in earnings to 58 cents per share in the six months...Breweries takes Angola on (775 hits)General NewsAngola is a key building-block in Namibia Breweries’ export strategy as the country is currently the third largest beer market in Africa. “There...Breweries brings joy to Oonte OVC (605 hits)Community and CultureNamibia Breweries decided to assist local youth groups this year with fundraising, using the internationally celebrated Day of the African Child as...
- Latest Articles
- HeadlinesThe Communications Regulatory Authority of Namibia (CRAN) last weekend celebrated its second birthday with a glamorous ball at Country Club...State of grazing critical (35 hits)HeadlinesA comprehensive inter-agency Emergency Food Security Assessment conducted throughout the country revealed that poor grazing conditions are...Power cuts coming (34 hits)HeadlinesPower utility, NamPower has warned of the possibility of load shedding this winter after main supplier, Eskom refused to give the country a guarantee...Editors DeskIt is somewhat baffling to find a foreign investor so eager to enter the local scene, it embarks on a social investment programme less than a month...WeatherWhat happened? The departure from one pattern to a more favourable one is now an established feature on our synoptic charts for both the surface and...