- General News
- Published Date
- Hilma Hashange
- Hits: 1859
Namibia Breweries (NBL) this week introduced a new sparkling soft drink called VIGO. It is a non-alcoholic drink made from malt and comes in two very African exotic flavours, namely Marula and Wild Orange/Eguni.
Speaking at the launch, NBL’s marketing innovations manager, Barbara Erdt said that the soft drink is 100% Namibian and made from malt, which is already well-known in the beer world.
“Malt is used in NBL’s beers as malted barley, but can also be produced out of other cereal grains by first germinating and afterwards malting them. Malt is known for its health benefits such as providing some essential nutrients for the body, therefore using malt in combination with naturally based fruity flavours is the perfect unique and distinctive sparkling soft drink, something trully different,” Erdt emphasised.
According to NBL, the soft drink was produced when it became apparent that consumers of both non-alcoholic and alcoholic drinks need a premium classy alternative to the current non-alcoholic offerings currently in the market.
The two flavours, Marula and Wild Orange (commonly known as Eguni), were chosen by Namibian consumers during a research drive throughout the country.
“VIGO is a clear, light golden sparkling liquid that pours smoothly out of a stylish unique embossed green bottle, ready to be enjoyed at any moment. It is the right choice when Namibians want a modern, natural, premium non-alcoholic soft drink,” Erdt re inforced.
Rosemarry Sippiki, NBL’s national marketing manager, said that the launching of VIGO was brought about by the dismantling of current realities and to avoid doing business in the same manner and keeping abreast with changing demands and trends. “It is with this in mind that we are today witnessing the birth of one of NBL’s newest innovative ideas that really brought the dismantling of current realities and brought to life a product that we are about to witness now,” Shippiki said.
The name VIGO was chosen among several other names and according to Erdt, it simply implies invigorating the body. Known for only producing alcoholic drinks, NBL said that the new soft drink will not produce any side effects because it is produced without any preservatives.
The soft drinks come in 330ml six pack bottles and target 25-35 year olds. The new soft drinks are currently available in selected supermarkets and restaurants in Windhoek, Walvis Bay, Oshakati, Swakopmund and Oshikango. The beverage sells for N$8.50.
- Articles In This Category
- General NewsThe Road Authority has warned the public that information being spread about the discontinuation of the Learners Licence Testing Method this Friday,...Save @ Fair (1433 hits)General NewsEvery financial institution tries to lure clients to sign up for one of their savings and investment products, but investing can be intimidating,...Walvis Port receives world’s largest tyres (1037 hits)General NewsWoker Freight Services was contracted to deal with the transshipment of the worlds’ largest tyres, which are typical of huge mining vehicles. 102...A taste for Kassie juice (495 hits)General NewsAfter entering the local market only a month ago, Albert Uulenga commonly known as Mushe, male artist of the year 2012 says that his newly invented...New Who’s Who and Financial Services (446 hits)General NewsThe 2012/2013 Who’s Who, and its sister publication, Financial Services in Namibia, was released in November last year. Perusing the Financial...Steiner Hygiene in Namibia (1284 hits)General NewsBidvest Namibia is bringing Steiner Hygiene to Namibia. Steiner Hygiene, was established in South Africa in 1958, and is regarded as the industry...EU launches water project in Keetmanshoop (906 hits)General NewsThe EU Delegation to Namibia, the Polytechnic of Namibia, the Keetmanshoop Municipality and the Kangasala Municipality of Finland this week launched...General NewsA delegation representing the Namibian Chamber of Commerce and Industry met with Ambassador Patrick Nandago, permanent secretary of the...More fire stations for Windhoek (1644 hits)General NewsThe three locations chosen to construct fire stations within Windhoek were determined after a fire protection assessment was conducted. The areas...Telecom could monopolise industry (1581 hits)General NewsIf Telecom Namibia should acquire shares in Leo, there will be little private sector involvement in Namibia’s telecommunications industry, says...
- Related Articles
- Special FocusNamibia Breweries Limited (NBL) officially showcased their new battery-operated forklifts to staff members at the company recently. NBL unveiled 18...Breweries appoints new marketing manager (1246 hits)General NewsRosemary Shippiki has been appointed as Namibia Breweries (NBL)’s national marketing manager. Her appointment is effective 1 January 2012. Shippiki...Namibia Breweries declares 27c dividend (1050 hits)MarketsNamibia Breweries has declared an interim dividend of 27 cents after recording a 9% increase in earnings to 58 cents per share in the six months...Breweries takes Angola on (1060 hits)General NewsAngola is a key building-block in Namibia Breweries’ export strategy as the country is currently the third largest beer market in Africa. “There...Breweries brings joy to Oonte OVC (733 hits)Community and CultureNamibia Breweries decided to assist local youth groups this year with fundraising, using the internationally celebrated Day of the African Child as...
- Latest Articles
- New diamond mine inaugurated soon (112 hits)Mining & EnergyDiamond miner Namdeb will later this month inaugurate a new mine near the southern coastal town of Oranjemund. President Hifikepunye Pohamba is...Overwhelming response to govt prayer call (365 hits)HeadlinesDespite a very late announcement, the response to a call by the government for a National Day of Prayer to address the pervasive gender violence, was...Mutual ready for Reg 28 and 29 (372 hits)HeadlinesLeading financial services group Old Mutual said it is well-positioned to meet the requirements of the amended Regulations 28 and 29 that came into...Editors DeskNamibia is in the grip of what the Minister of Finance called “moral decay” in her budget statement delivered before Parliament earlier this...07 March 2014 (71 hits)WeatherWhat Happened? If one divides Namibia into a south-western half and a north-eastern half, the separation line runs roughly from around Ruacana in the...