- General News
- Friday, 11 May 2012 09:36
- Published Date
- Hilma Hashange
- Hits: 2766
Namibia Breweries (NBL) this week introduced a new sparkling soft drink called VIGO. It is a non-alcoholic drink made from malt and comes in two very African exotic flavours, namely Marula and Wild Orange/Eguni.
Speaking at the launch, NBL’s marketing innovations manager, Barbara Erdt said that the soft drink is 100% Namibian and made from malt, which is already well-known in the beer world.
“Malt is used in NBL’s beers as malted barley, but can also be produced out of other cereal grains by first germinating and afterwards malting them. Malt is known for its health benefits such as providing some essential nutrients for the body, therefore using malt in combination with naturally based fruity flavours is the perfect unique and distinctive sparkling soft drink, something trully different,” Erdt emphasised.
According to NBL, the soft drink was produced when it became apparent that consumers of both non-alcoholic and alcoholic drinks need a premium classy alternative to the current non-alcoholic offerings currently in the market.
The two flavours, Marula and Wild Orange (commonly known as Eguni), were chosen by Namibian consumers during a research drive throughout the country.
“VIGO is a clear, light golden sparkling liquid that pours smoothly out of a stylish unique embossed green bottle, ready to be enjoyed at any moment. It is the right choice when Namibians want a modern, natural, premium non-alcoholic soft drink,” Erdt re inforced.
Rosemarry Sippiki, NBL’s national marketing manager, said that the launching of VIGO was brought about by the dismantling of current realities and to avoid doing business in the same manner and keeping abreast with changing demands and trends. “It is with this in mind that we are today witnessing the birth of one of NBL’s newest innovative ideas that really brought the dismantling of current realities and brought to life a product that we are about to witness now,” Shippiki said.
The name VIGO was chosen among several other names and according to Erdt, it simply implies invigorating the body. Known for only producing alcoholic drinks, NBL said that the new soft drink will not produce any side effects because it is produced without any preservatives.
The soft drinks come in 330ml six pack bottles and target 25-35 year olds. The new soft drinks are currently available in selected supermarkets and restaurants in Windhoek, Walvis Bay, Oshakati, Swakopmund and Oshikango. The beverage sells for N$8.50.
- Articles In This Category
- Sutherland new GM at Kraatz Steel (908 hits)General NewsKraatz Steel recently announced that Connie Sutherland has been appointed as new General Manager. Kraatz Steel is a sister company to Kraatz Marine...Nominate Ambassadors in Business in December (510 hits)General NewsDecember is the month to nominate deserving candidates in the Business category of the Windhoek Lager Ambassador initiative. Senior Brand Manager,...Which cable is which? Call Brady (505 hits)General NewsWindhoek: The Brady range of identification solutions for cable and wire was launched during a series of demonstrations over two days in Windhoek....O&L awarded best employer in Southern Africa (702 hits)General NewsOn Thursday, 4 October 2012 at a gala event in Johannesburg, South Africa, the Ohlthaver & List (O&L) Group of Companies was awarded the...General NewsDuke Corporate Education (Duke CE) Africa has launched a programme aimed at up-scaling the skills of women in Namibia in regard to corporate...Telephones talk again Friday (752 hits)General NewsTelecom Namibia this week said repair work is continuing to fix water-damaged underground telecommunications cables which have cut off phone lines in...SME expo attracts more exhibitors (1496 hits)General NewsThe eighth edition of Namibia SME Expo that places the country’s small and medium enterprise (SME) sector under the spotlight, opened on Wednesday...Good relations (1003 hits)General NewsNamibia Breweries and the Namibia Food and Allied Workers’ Union (NAFAU) signed a recognition agreement this week in Windhoek. According to Terence...China-Namibia relations take centre stage (1109 hits)General NewsThe Chinese vice-chairman of the standing committee of the National People’s Congress of China, Hua Jianmin visited Namibia earlier this week....FNB tests loyalty (976 hits)General NewsFNB Namibia has issued a statement advising customers that they are conducting a Buzz Barometer, a customer loyalty survey. Vicky Muranda, Manager...
- Related Articles
- Special FocusNamibia Breweries Limited (NBL) officially showcased their new battery-operated forklifts to staff members at the company recently. NBL unveiled 18...Breweries appoints new marketing manager (1548 hits)General NewsRosemary Shippiki has been appointed as Namibia Breweries (NBL)’s national marketing manager. Her appointment is effective 1 January 2012. Shippiki...Namibia Breweries declares 27c dividend (1273 hits)MarketsNamibia Breweries has declared an interim dividend of 27 cents after recording a 9% increase in earnings to 58 cents per share in the six months...Breweries takes Angola on (1337 hits)General NewsAngola is a key building-block in Namibia Breweries’ export strategy as the country is currently the third largest beer market in Africa. “There...Breweries brings joy to Oonte OVC (826 hits)Community and CultureNamibia Breweries decided to assist local youth groups this year with fundraising, using the internationally celebrated Day of the African Child as...
- Latest Articles
- Union partner helps construction flow (57 hits)HeadlinesThe Metal and Allied Workers Union of Namibia (MANWU) and Swakop Uranium this week signed a labour agreement valid up to the end of next year, to...Erongo 250mW power plant on final tender (65 hits)HeadlinesThe development of a 230 to 250mW medium to long-term generation facility worth N$3 billion at the coast in the Erongo Region will enter its...Breweries profit up 182% (86 hits)HeadlinesReleasing its financial results in the capital this week, Namibia Breweries Limited announced a 10% decrease in operating profit but a staggering...Editors DeskOur 88th position in the ranking of the latest Global Competitiveness report puts us somewhat below the halfway mark of 72. If one were to translate...Second Quarter GDP growth at 3% (35 hits)MarketsThe Namibia Statistics Agency reveals ints GDP second quarter report that the GDP for the second quarter of 2014 recorded a growth of 3.0 % compared...