- General News
- Friday, 11 May 2012 09:36
- Published Date
- Hilma Hashange
- Hits: 3155
Namibia Breweries (NBL) this week introduced a new sparkling soft drink called VIGO. It is a non-alcoholic drink made from malt and comes in two very African exotic flavours, namely Marula and Wild Orange/Eguni.
Speaking at the launch, NBL’s marketing innovations manager, Barbara Erdt said that the soft drink is 100% Namibian and made from malt, which is already well-known in the beer world.
“Malt is used in NBL’s beers as malted barley, but can also be produced out of other cereal grains by first germinating and afterwards malting them. Malt is known for its health benefits such as providing some essential nutrients for the body, therefore using malt in combination with naturally based fruity flavours is the perfect unique and distinctive sparkling soft drink, something trully different,” Erdt emphasised.
According to NBL, the soft drink was produced when it became apparent that consumers of both non-alcoholic and alcoholic drinks need a premium classy alternative to the current non-alcoholic offerings currently in the market.
The two flavours, Marula and Wild Orange (commonly known as Eguni), were chosen by Namibian consumers during a research drive throughout the country.
“VIGO is a clear, light golden sparkling liquid that pours smoothly out of a stylish unique embossed green bottle, ready to be enjoyed at any moment. It is the right choice when Namibians want a modern, natural, premium non-alcoholic soft drink,” Erdt re inforced.
Rosemarry Sippiki, NBL’s national marketing manager, said that the launching of VIGO was brought about by the dismantling of current realities and to avoid doing business in the same manner and keeping abreast with changing demands and trends. “It is with this in mind that we are today witnessing the birth of one of NBL’s newest innovative ideas that really brought the dismantling of current realities and brought to life a product that we are about to witness now,” Shippiki said.
The name VIGO was chosen among several other names and according to Erdt, it simply implies invigorating the body. Known for only producing alcoholic drinks, NBL said that the new soft drink will not produce any side effects because it is produced without any preservatives.
The soft drinks come in 330ml six pack bottles and target 25-35 year olds. The new soft drinks are currently available in selected supermarkets and restaurants in Windhoek, Walvis Bay, Oshakati, Swakopmund and Oshikango. The beverage sells for N$8.50.
- Articles In This Category
- NGO receives Finnish funding (1317 hits)General NewsThe Finnish embassy donated N$2.2 million to the Desert Research Foundation of Namibia for a one year project. The project which is part of the Fund...Voters choose coloured slices (829 hits)General NewsTeam Namibia this week announced the results of its logo voting competition conducted over the first two weeks of October. The logo vouched as most...Arandis gears for investment conference (800 hits)General NewsThe Arandis Town Council will next year host a two-day investment conference expected to boost the town’s profile as an investment hub. The Arandis...Generous German support for development (2284 hits)General NewsNamibia and Germany signed a new financial co-operation agreement totalling Euro24,8 million (approximately N$320 million) for supporting the...City elects new council next week (677 hits)General NewsCity of Windhoek council members this week held their last ordinary council meeting of the year, the council will be on recess from 04 December and...General NewsPortugal Telecom and Oi, Brazil’s largest integrated telecommunications operator, announced last week they have signed a Memorandum of...General NewsThe exciting new ‘77 on Independence’ lifestyle apartment and retail development which is situated in Independence Avenue, is developed by the...What say ye ‘bout corruption? (454 hits)General News“Results from the Round 5 Afrobarometer survey are by far the most negative concerning how the government is handling corruption. “For the first...Most transparent vs most secretive (876 hits)General NewsTwo public institutions were recently name most transparent and most secretive, by the Media Institute of Southern Africa as part of a local...New platform addresses plight of disabled people (1331 hits)General NewsGovernment has put mechanisms in place to address the challenges faced by people living with disabilities in order to improve their well being, said...
- Related Articles
- Special FocusNamibia Breweries Limited (NBL) officially showcased their new battery-operated forklifts to staff members at the company recently. NBL unveiled 18...Breweries appoints new marketing manager (1778 hits)General NewsRosemary Shippiki has been appointed as Namibia Breweries (NBL)’s national marketing manager. Her appointment is effective 1 January 2012. Shippiki...Namibia Breweries declares 27c dividend (1425 hits)MarketsNamibia Breweries has declared an interim dividend of 27 cents after recording a 9% increase in earnings to 58 cents per share in the six months...Breweries takes Angola on (1498 hits)General NewsAngola is a key building-block in Namibia Breweries’ export strategy as the country is currently the third largest beer market in Africa. “There...Breweries brings joy to Oonte OVC (879 hits)Community and CultureNamibia Breweries decided to assist local youth groups this year with fundraising, using the internationally celebrated Day of the African Child as...
- Latest Articles
- Trey Songz and Rebecca Malope (35 hits)LeisureMTC is organising the largest music explosion to have ever hit Windhoek, announced Tim Ekandjo, Chief Human Capital & Corporate Affairs for MTC,...Market Wrap 27 March 2015 (23 hits)MarketsRainfall 27 March 2015 (27 hits)WeatherPoverty stays on budget radar (44 hits)HeadlinesNamibia’s third president, His Excellency Dr. Hage Geingob declared a war on poverty when he addressed an excited crowd at the Independence Stadium...HeadlinesThe FNB Global United team of international soccer players arrived earlier this week for their series of Climate Kick matches this weekend.