Adforce, a local marketing communications agency, donated a 74 inch colour TV and DVD to the Windhoek Central Hospital’s dialysis outpatient unit. The Adforce team thanked the doctors and nurses at Windhoek Central Hospital, especially the staff in the Kidney Dialysis Unit, for working tirelessly to save lives. The renal unit looks after two to three patients a day, who require up to four hours of dialysis procedure, three times a week. The hospital can accommodate up to eight patients in the ward and two to three patients as outpatients.

The Adforce team presenting a TV and DVD player to the Windhoek Central hospital’s doctors and nurses in the Renal Unit.

Kidney dialysis is a mechanical way to do the work your kidneys normally do. It cleans your blood by removing wastes; removes extra water and helps control blood pressure; and helps your body keep the proper balance of chemicals such as potassium, sodium, and calcium.
Dialysis is used when you have kidney (renal) failure. If kidney failure is not treated, you will have too much water and chemical waste in your blood, which can cause death.
Dialysis is generally started when your kidneys are working at less than 10% of their normal function. There are 2 kinds of kidney failure: acute (sudden) and chronic (long-lasting). If you have acute kidney failure, you may need dialysis until the cause of the kidney failure is corrected. If you have the chronic form, you may need dialysis for the rest of your life.
The two types of dialysis are hemo-dialysis and peritoneal dialysis. Neither type is painful. Hemo-dialysis is usually done about 3 times a week in special clinics or hospitals by trained staff. Each treatment takes about three to five hours. During treatment, one can read, write, sleep, talk, or watch TV.
It was from this background that Adforce Advertising wanted to show their support to the patients of the Renal Unit by donating a TV and DVD/VCR to be used in the Outpatients treatment room. “The Adforce team said it hopes its modest donation would take the patients mind off the pain and discomfort of being in a hospital over long hours.