Really good copywriters know how to go for the throat. This one did it very successfully, probably by speaking to his or her own sick, twisted fears, dragging me and a bunch of other viewers into a creepy experiment in the transference of inherent, repressed psycho-sexual sadism to the masses by the medium of television.

Horror movies are easy enough to watch. Just fast-forward through the mundane talkative bits until you get to the special effects. If the scary bits are slightly too scary, look away but listen to get the idea of the scene, then rewind and watch out of the corner of your eye and repeat this until you are able to cope with it.
If it is one of these teen movies, either don’t hire it at all, or save some time and watch the whole thing in fast forward, stopping for the special effects only. If you really don’t want to be scared, watch it with the sound off. Trust me. Without the sound, any horror movie is about as frightening as a collage of shots from a news channel.
All of that being said, I had a really frightening experience with something shown on television recently, and I can’t shake it from my mind. In the course of thirty of forty seconds, some extremely cruel copywriter offered me the proposition of choosing just one book for my daughter to read in her entire life and asked me what it would be?
I was a copywriter once. I know all about the field. Really good copywriters know how to go for the throat. This one did it very successfully, probably by speaking to his or her own sick, twisted fears, dragging me and a bunch of other viewers into a creepy experiment in the transference of inherent, repressed psycho-sexual sadism to the masses by the medium of television.
Copywriters are people who read. Copywriters secretly snigger at flashy cars and slick clothing as possessions that define you. The best way to terrify a copywriter, or any other type of writer for that matter, is to light a bonfire in the back yard and start carrying out the books. Any threat to a book, in the world of the copywriter, or the availability of books is a very serious proposition. Book banning and destruction are synonymous with stupid, violent people. Nazis did that kind of thing.