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Long-awaited GTV service to launch this weekend PDF Print
Written by Staff Reporters   
 With a balanced and exciting choice of premium content, GTV is redefining pay-TV in Africa by offering it at a price point accessible to the mainstream The gruelling wait is finally over as the new, revolutionary pay TV company prepares to unleash its service. GTV Namibia has announced that it will launch its service this Friday, 12th October.

GTV is a dynamic new Pan-African pay-TV service delivering choice, quality and innovation to a new breed of TV viewer. With a balanced and exciting choice of premium content, GTV is redefining pay-TV in Africa by offering it at a price point accessible to the mainstream. GTV says it is committed to supporting local content as well as offering major international programming ideal for the whole family.
GTV is already available in Kenya, Uganda, Tanzania, Botswana, Rwanda, Zambia, Mauritius and Ghana, and is currently proceeding with a phased roll-out across sub-Saharan Africa.
The GTV service is provided by Gateway Broadcast Services (GBS), a subsidiary of Gateway Communications. Gateway Communications is the leading provider of communications services to telecoms operators and corporations in Africa.
When it comes to television, all too often Africa has been faced with limited choice, low quality and poor value for money – but that is now changing. The new GTV service offers fantastic choice and quality to a whole new audience - at an affordable price.
Julian McIntyre, founder and Managing Director of GTV commented: “The African market has been artificially constrained by monopoly pricing and non-relevant content. Consumers want to watch the latest high quality television programming that combines international and local content with great customer service and real value. Whether for sports, entertainment, news or education, GTV will ensure quality content is accessible to many rather than a select few.”
The future is bright and the market is set to take off - Africa represents the least penetrated pay-TV region in the world.  GTV believes it is the right time to offer a service, which challenges the market place and all who operate in it.
Less than 1% of television-owning households in sub-Saharan Africa currently subscribe to pay-TV services, compared to 15% in Eastern Europe, 36% in Western Europe and 93% in North America.
A monopolised market has so far limited choice and value for Namibians. In fact, only 32 thousand subscribe to satellite TV out a population of about 2 million. This figure is expected to rise significantly with GTV’s entry in to the market due to the company’s innovative model which targets mainstream Namibians rather than an elite few.
The two GTV packages, G Base with 10 channels and G Plus with 13 channels, offer entertainment for the whole family with sports -including the Premier League, news, movies, series, music, religious and kids programming.

 
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DATE: Fri 19 Dec -
Thu 08 January 2009
Volume 22 No.50