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With a
balanced and exciting choice of premium content, GTV is redefining pay-TV in
Africa by offering it at a price point accessible to the mainstream The gruelling wait is finally over as the new, revolutionary
pay TV company prepares to unleash its service. GTV Namibia has announced that
it will launch its service this Friday, 12th October.
GTV is a dynamic new Pan-African pay-TV service delivering choice,
quality and innovation to a new breed of TV viewer. With a balanced and
exciting choice of premium content, GTV is redefining pay-TV in Africa by
offering it at a price point accessible to the mainstream. GTV says it is
committed to supporting local content as well as offering major international programming
ideal for the whole family.
GTV is already available in Kenya, Uganda, Tanzania, Botswana, Rwanda,
Zambia, Mauritius and Ghana, and is currently proceeding with a phased roll-out
across sub-Saharan Africa.
The GTV service is provided by Gateway Broadcast Services (GBS), a
subsidiary of Gateway Communications. Gateway Communications is the leading
provider of communications services to telecoms operators and corporations in
Africa.
When it comes to television, all too often Africa has been faced with
limited choice, low quality and poor value for money – but that is now
changing. The new GTV service offers fantastic choice and quality to a whole
new audience - at an affordable price.
Julian McIntyre, founder and Managing Director of GTV commented: “The
African market has been artificially constrained by monopoly pricing and
non-relevant content. Consumers want to watch the latest high quality
television programming that combines international and local content with great
customer service and real value. Whether for sports, entertainment, news or
education, GTV will ensure quality content is accessible to many rather than a
select few.”
The future is bright and the market is set to take off - Africa
represents the least penetrated pay-TV region in the world. GTV believes it is the right time to offer a
service, which challenges the market place and all who operate in it.
Less than 1% of television-owning households in sub-Saharan Africa
currently subscribe to pay-TV services, compared to 15% in Eastern Europe, 36%
in Western Europe and 93% in North America.
A monopolised market has so far limited choice and value for Namibians.
In fact, only 32 thousand subscribe to satellite TV out a population of about 2
million. This figure is expected to rise significantly with GTV’s entry in to
the market due to the company’s innovative model which targets mainstream
Namibians rather than an elite few.
The two GTV packages, G Base with 10 channels and G Plus with 13
channels, offer entertainment for the whole family with sports -including the
Premier League, news, movies, series, music, religious and kids programming.
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