The Namibia Economist

Windhoek Lager Ambassadors - where are you?

The Windhoek Lager Ambassador Programme, an initiative by Namibia Breweries is back for its third season, this time with a more local focus. Unlike the previous seasons which recognised Namibians who have received international acclaim, this year’s programme will seek to recognise those who have done extraordinary things nationally.
The Windhoek lager Ambassador Programme recognises individuals who have made their contribution to society in education, sports, arts, health, science and technology, conservation, business and community.
According to Jacquiline Pack, Brand Manager Windhoek Trade Mark at the Breweries, these individuals often go unrecognised in society as their contributions are only noticed by individual communities and not necessarily through international achievements of some sort.
“To further enhance the programme and cement what the beer stands for [each] nomination will have to exert certain values and characteristics such as vision, perseverance, authenticity and no compromise on beliefs. We believe this is true of the Namibian country and its people,” she added.
Wessie van der Westhuizen, MD of NBL, said the programme is another avenue whereby the O&L Group lives its purpose while appreciating its Namibia heritage and celebrating the successes of its brands such as Windhoek Lager, which has a humble but proud story to tell like many other Namibians.
“As human beings we all need some degree of recognition or some form of acknowledgement. Is that not so? For us the Windhoek Lager Ambassador programme is not only about celebrating our brand and our Namibian heritage but giving back by recognising fellow Namibians. Those who go the extra mile are dedicated to our country and our people and in their own way create a future and enhance life.”
The public can start nominating their candidates for the Education Category as from 1 October with the finale’ in May next year. Each month 3 finalists will be chosen who will in the month of May compete for the prestige Windhoek Lager Ambassador award in their various categories.
In addition each month a member of the public will have the opportunity to be part of the judges by way of a random draw and win N$5000 should the particular nomination be selected.
This years judges are Dr Kagiso Moloi, president and chairperson of the Namibia Dental Association, Afra Chase, managing member of Chase & Associates, Ginger Mauney, an award winning wildlife filmmaker, Kirsty Watermeyer, a radio, TV and film personality and businessman Amos Shiyuka.
The programme was initiated two years ago in celebration of the Breweries “2090 campaign” that commemorated 20 years of the country’s independence and 90 years of the Breweries’ existence.

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